Know exactly where your
ad budget leaks — and why.
Evander Signal joins your Google Ads search terms to what people actually do on your site. See which keywords burn budget, which pages kill conversions, and where every pound should go next.
One script tag. Upload your Ads export. Signal within minutes.
| Search term | Spend | Conv. | Signal |
|---|---|---|---|
| enterprise crm software | £2,140 | 0.4% | LeakHigh spend, bounces at pricing |
| best crm for agencies | £880 | 6.1% | ScaleConverts — underfunded |
| free crm | £1,310 | 0.1% | LeakWrong intent, cut it |
| crm with invoicing | £420 | 4.8% | ScaleStrong signal, expand |
Built for performance marketers, agencies & in-house growth teams
Most ad budget is wasted in the dark between the click and the conversion.
Google shows the click. Not the truth.
Ads reports stop at the click. You see spend and a conversion count, but never which keywords quietly drain budget while sending traffic that never had a chance.
Agencies charge £3k+/mo for this.
Manual search-term audits and funnel analysis are expensive, slow, and done once a quarter. By the time you get the deck, the budget's already spent.
You're optimising blind.
Without joining ad data to on-site behaviour, you can't tell a bad keyword from a bad landing page. So you cut the wrong things and scale the wrong things.
From click to clarity in three steps.
Drop one script tag
Add a single lightweight tag to your site — landing pages or every page. It captures the real journey: the gclid, the pages, the clicks, the drop-offs. Consent-gated and under 5kb.
Upload your Google Ads export
Export your search-term report from Google Ads and drop the file into your dashboard. No account access, no API scopes, no risk. We do the joining.
Get the Signal
We correlate every paid click to what actually happened on-site — surfacing wasted spend, non-converting keywords, and precisely where your budget should move, with the reason why.
Follow a real user through your funnel — as it happens.
With the tag on your whole site, Evander Signal replays the funnel in real time. You see exactly what a visitor from a given keyword looks at, where they stall, and where they leave — then we tell you how to fix it.
- Watch a live visitor move through your funnel, step by step
- See where paid traffic hesitates, backtracks, and bails
- Tie every session back to the keyword that paid for it
- Get specific, ranked recommendations to lift conversion
Less than a single wasted keyword.
Start free. Upgrade when the recovered spend pays for itself — which it will. 14-day trial on every paid plan, no card to start.
Starter
For a single site finding its leaks.
- 1 website
- 50k tracked events / mo
- Search-term correlation
- Wasted-spend reports
- Email support
Growth
For teams actively scaling paid.
- Up to 5 websites
- 500k tracked events / mo
- Everything in Starter
- Shadow Mode funnel replay
- Ranked conversion recommendations
- Priority support
Scale
For agencies & high-spend advertisers.
- Unlimited websites
- 3M tracked events / mo
- Everything in Growth
- Real-time Shadow Mode
- API access & data export
- Quarterly analyst review
Need higher volume, SSO, or a DPA? Talk to us about Enterprise.
Stop paying for clicks you can't explain.
See your first wasted-spend report free. One tag, one upload, and the signal is yours.